Creatively integrated audio description in TV, film and advertising
Working with the creative team to design and embed audio description (AD) that is natural and inherent to the style of the film – this will offer the information that the visually impaired audience needs in a way that goes unnoticed by the audience and does not explicitly at any point ‘say what you see’ (unlike ‘traditional’ AD). Collaborating with the creative team to utilize the script, sound effects, music and vocal reactions (not verbal description) to enhance the film for VI viewers.