About

True Equity

C Talent is an award-winning talent management company that represents high-profile Deaf and Disabled talent. C Talent’s goal is to change the way the world views and defines disability, utilizing the entertainment, advertising, and media industries’ massive reach and power.

C Talent works to place disabled talent into all roles, not just disability-specific roles – normalizing disabled people being experts in subjects beyond disability. 

C Talent has placed talent in thousands of projects with companies and brands such as Savage X Fenty, Hulu, Tiffany & Co., About-Face, Disney, Google Pixel, Subaru, Nike and many more. C Talent is proud to represent a roster of artists who have a combined reach of over 50MM!

C Talent provides Disability & Access consulting, building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation, by helping companies become accessible beyond compliance, some of our current and previous clients include; Virgin Media, Twitter, International Paralympic Committee, NBC, The LEGO Group, and GIPHY to name a few.

C Talent is an honouree of the 2021 Meaningful Business 100 Award, which recognises outstanding business leaders, across the world, combining profit and purpose to help achieve the UN Global Goals. Other awards include; The Diana Award, Forbes 30 Under 30 (Entertainment), The Red-backpack Grant from The Sara Blakely Foundation and The Comerica Bank Award. In 2021 C Talent was commissioned by the Cannes Lions International Festival of Creativity to create content for LIONS Decoded, a one-day broadcast of live and on-demand content and insights, deconstructing the highest-ranked creative work in the world. Featuring behind the scenes interviews with world-leading creators. C Talent is an honouree of the Disability Specialist Award by RIDI, an award that recognises a key player in the wider recruitment industry who embodies the model of best practice in providing inclusive recruitment and employment services.

C Talent is a founding member of #WeThe15, a campaign that aims to transform the lives of one billion disabled people globally. Other founding members include; The International Paralympic Committee, United Nations, International Disability Alliance, Invictus Games, and Global Goals.

Meet our founder & CEO

Keely Cat-Wells is an Entrepreneur and Disability Activist dedicated to making social, systemic, and economic change. As the CEO and Founder of C Talent Keely has been named a Forbes 30 Under 30 Entertainment honouree, Diana Award winner, an AdWeek Young Influential, GBEA Young Entrepreneur of the Year, and has been appointed as an Advisory Board Member to Lady Gaga’s Born This Way Foundation. Keely is a Forbes Contributor and has spoken as a Disability Subject Matter Expert for companies and organizations including, The LEGO Group, United Nations, Google, UCLA, NBC, Vidmob, Advertising Week, No Barriers USA, Toronto International Film Festival, Cannes Film Festival, The Valuable 500, and Virgin Media’s Ultraviolet event among others. 

Keely founded her first company at a young age during her time in hospital, which developed into C Talent. 

After noticing the lack of access in the entertainment industry, Keely formed Zetta Studios which is set to be the world’s first-ever studio to be fully accessible, designed with disabled people in mind.

Keely is also working with Sara Hart Weir to eliminate section 14(c) of the Fair Labor Standards Act, an 80+ year old discriminatory statue that provides the foundation of a system that permits employers of disabled workers to file for certificates that allows them to pay disabled employees subminimum wage – even to this date. We believe there is no right or left with disability, only forward. 

The story behind C Talent

“C Talent was born out of the hardest experiences of my life. When I was admitted to the hospital for what must have been somewhere near the hundredths time, I felt like I had no purpose. Before I fell sick I was training to be a dancer and without the opportunity to dance I felt as though everything had been taken away from me.

That stay in hospital was different from times previous, someone told me ‘if in doubt, give’, so I started representing my friends who were still dancing and I was placing them in the opportunities I was craving, it gave me an insight into what it was like to be apart of something larger than me. I was tired of yo-yoing from hospital to the office and back, so I started my own talent agency, from hospital. When I was discharged I had PTSD and was living in a new body after life changing operations. I felt the need to get out of the UK, so I went to Los Angeles for a couple of weeks in the sun, I fell in love with the city and worked hard to obtain my visa for the next year.

I noticed the dire lack of representation of disabled people in the entertainment industry and I lost a job, not because of my disability, but because of Hollywoods ableism, so I turned what I had learned placing my friends in job opportunities into a fully-fledged business which is now called C Talent.” – Keely Cat-Wells