About

True Equity

C Talent is an award-winning, disabled-led talent management and consultancy company that represents high-profile Deaf and Disabled talent. C Talent’s goal is to change the way the world views and defines disability, utilizing the entertainment, advertising, and media industries’ massive reach and power.

C Talent works to place disabled talent into all roles, not just disability-specific roles – normalizing disabled people being experts in subjects beyond disability. 

C Talent has placed talent in thousands of projects with companies and brands such as Savage X Fenty, Hulu, Tiffany & Co., About-Face, Disney, Google Pixel, Subaru, Nike and many more. C Talent is proud to represent a roster of artists who have a combined reach of over 50 Million people!

C Talent provides Disability & Access consulting, building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation, by helping companies become accessible beyond compliance, some of our current and previous clients include; Virgin Media, Twitter, International Paralympic Committee, NBC, The LEGO Group, and GIPHY to name a few.

C Talent is an honouree of the 2021 Meaningful Business 100 Award, which recognises outstanding business leaders, across the world, combining profit and purpose to help achieve the UN Global Goals. Other awards include; The Diana Award, Forbes 30 Under 30 (Entertainment), The Red-backpack Grant from The Sara Blakely Foundation and The Comerica Bank Award. In 2021 C Talent was commissioned by the Cannes Lions International Festival of Creativity to create content for LIONS Decoded, a one-day broadcast of live and on-demand content and insights, deconstructing the highest-ranked creative work in the world. Featuring behind the scenes interviews with world-leading creators. C Talent is an honouree of the Disability Specialist Award by RIDI, an award that recognises a key player in the wider recruitment industry who embodies the model of best practice in providing inclusive recruitment and employment services.

C Talent is a founding member of #WeThe15, a Silver Cannes Lion award winning campaign that aims to transform the lives of one billion disabled people globally. Other founding members include; International Paralympic Committee (IPC) and International Disability Alliance (IDA), Special Olympics, Invictus Games Foundation, the International Committee of Sports for the Deaf (Deaflympics), UN Human Rights, UNESCO, the UN SDG Action Campaign, the European Commission, The Valuable 500, Global Citizen, Global Disability Innovation Hub, the UN Alliance of Civilizations (UNAOC), International Disability and Development Consortium, C-Talent, Global Goals Advisory, ATscale – the Global Partnership for Assistive Technology, Zero Project, and the Global Alliance of Assistive Technology Organisations (GAATO).

Recently, C Talent was acquired by global leading creator company, Whalar. Whalar enables creators, companies, brands, studios, and the world’s leading platforms to work better together to drive business growth for all. Whalar helps brands stay culturally relevant through strategic creator relationships that deliver entertaining and must-see content at scale. They are differentiated by the combination of unique capabilities, including comprehensive creator talent management, brand partnership expertise, proprietary technology, a dedicated Web3 innovation practice, and now C Talent. This acquisition marks a significant investment and milestone for disability representation.

 

Meet our founder

Keely Cat-Wells is an Entrepreneur and Disability Activist dedicated to making social, systemic, and economic change. As the founder and CEO of C Talent Keely has been named a One Young World Entrepreneur of the Year 2022Forbes 30 Under 30 Entertainment honoureeDiana Award winner, an AdWeek Young InfluentialGBEA Young Entrepreneur of the Year, and has been appointed as an Advisory Board Member to Lady Gaga’s Born This Way Foundation. Keely is a Forbes Contributor and has spoken as a Disability Subject Matter Expert for companies and organizations including, The LEGO Group, United Nations, Google, UCLA, NBC, Vidmob, Advertising Week, No Barriers USA (where she also serves as a Board Member), Cannes Film FestivalThe Valuable 500, and Virgin Media’s Ultraviolet event among others. Keely has recently been chosen as a youth participant at the first Mental Health Youth Action Forum hosted by MTV Entertainment Group, in coordination with the Biden-Harris Administration and 18 leading mental health nonprofits. The forum will take place at The White House and drive culture from awareness to action on mental health through storytelling and media.

Keely founded her first company at a young age during her time in hospital, which developed into C Talent. 

After noticing the lack of access in the entertainment industry, Keely formed Zetta Studios which is set to be the world’s first-ever studio to be designed with disabled people in mind.

Keely is also working with Sara Hart Weir to eliminate section 14(c) of the Fair Labor Standards Act, an 80+ year old discriminatory statue that provides the foundation of a system that permits employers of disabled workers to file for certificates that allows them to pay disabled employees subminimum wage – even to this date. We believe there is no right or left with disability, only forward. 

The story behind C Talent

“C Talent was born out of the hardest experiences of my life. When I was admitted to the hospital for what must have been somewhere near the hundredths time, I felt like I had no purpose. Before I fell sick I was training to be a dancer and without the opportunity to dance I felt as though everything had been taken away from me.

That stay in hospital was different from times previous, someone told me ‘if in doubt, give’, so I started representing my friends who were still dancing and I was placing them in the opportunities I was craving, it gave me an insight into what it was like to be apart of something larger than me. I was tired of yo-yoing from hospital to the office and back, so I started my own talent agency, from hospital. When I was discharged I had PTSD and was living in a new body after life changing operations. I felt the need to get out of the UK, so I went to Los Angeles for a couple of weeks in the sun, I fell in love with the city and worked hard to obtain my visa for the next year.

I noticed the dire lack of representation of disabled people in the entertainment industry and I lost a job, not because of my disability, but because of Hollywoods ableism, so I turned what I had learned placing my friends in job opportunities into a fully-fledged business which is now called C Talent.” – Keely Cat-Wells

Keely standing in a blue suit